Event organisers face a real challenge when it comes to choosing the right technical production partner. Sound, lighting, video, and AV equipment all play a role in shaping the audience experience — but understanding what actually adds value can be difficult from the outside.

Here are five things to look for beyond a kit list.

1. Look for understanding, not just answers

A good production partner will ask questions before offering solutions. Understanding the audience, the venue, and the purpose of the event matters far more than quoting equipment. If the conversation starts with “what are you trying to achieve?”, you’re on the right track.

2. Experience in the right environments

Not all events are the same. Heritage venues, corporate conferences, live music, and outdoor events all present different challenges. A supplier with relevant experience will anticipate issues around access, acoustics, power, and logistics — often before they become problems.

3. Crew quality and communication

Equipment doesn’t run itself. The professionalism, experience, and communication skills of the technical crew will define how smoothly your event runs. Clear points of contact, realistic scheduling, and calm problem-solving on site are just as important as technical capability.

4. Solutions that fit the brief — and the budget

The best partners don’t upsell by default. They design solutions that support the event’s goals while respecting budget constraints. Sometimes that means simplifying rather than adding more technology.

5. Confidence without complexity

Good production should feel effortless. If a supplier can explain their approach clearly and without unnecessary jargon, it’s a strong sign they’re in control. Confidence comes from preparation and experience, not overcomplication.

Choosing the right technical production partner isn’t about selecting the biggest system or the longest equipment list. It’s about trust, communication, and working with people who understand how to turn a brief into a live experience.